How Cruel Is My Make Up Bag?

As you’ll have seen in my 2017 goals, this year, I really want to become a more ethical consumer. I tried this in 2016, but due to the overwhelming chaos of my life it never really worked out. So, new year, new you, I’m going to take another crack at it. I feel like the easiest place to start is with my make up bag as I can gradually replace things as they run out. It isn’t going to break the bank, and in this day and age, I have options.

For the purposes of this post, I’m going to be looking at the products in my travel makeup bag (I’m currently staying with my parents so that’s all I have available), but I think all the brands I own are represented here.

I got the idea for this post from the amazing Leena over at justkissmyfrog on YouTube (I’m sure you all know who she is and that’s she’s awesome, but she’s a fairly new discovery for me and I’m obsessed). For ease, I took her advice and used the site to check if my products were cruelty-free. However, I hate uncertainty, so rather than choosing to keep or discard products in the ‘pending approval’ category, I cross referenced with the website called – but you’ll see all of this as we go along.

To avoid wasting products and harming animals for no purpose at all, I will use up the cruel products and mark them with a sticker to remind myself that I need to find a cruelty-free alternative when I next run out!

Without further ado, let us begin…


RIMMEL – Powder, eyeliner and foundation.
I think it’s widely known that Rimmel is a terrible brand when it comes to animal cruelty. As they wish to sell their products in China, where animal testing is mandatory, they do test on animals. Good luck replacing your Stay Matte Powder Abby!

SEVENTEEN – Eyeshadow palate.
This is the first brand which falls into the pending category on logicalharmony. However, a quick search on alienontoast revealed that although Seventeen is cruelty free, but it is possible that their parent company is not. This is a tricky one for me. To be honest, since I only use one product from this brand, I think I’ll avoid it in the future, but it’s a bit of a grey area.

ELF – felt tip eyeliner
Vegan and cruelty-free, WOOP WOOP!

L’OREAL – under eye concealer, mascara.
Another brand to avoid here. To be honest, I don’t normally use a concealer from this brand, but there was an offer when I was buying my latest mascara so I picked it up. I don’t think I’ll be too sad to let go of these products, there are loads out there that I can experiment with.

MUA – a million matte liquid lipsticks and an eyeshadow palate.
Again, this was pending on logicalharmony, but alienontoast claims it to be cruelty-free and that’s good enough for me. I love this brand, so I’m really hoping that’s right, they’re one of those cheap places you can go to and (largely) trust.

SLEEK – another liquid lipstick (I really like them), a regular lipstick and a contouring palate.
Again, pending on logicalharmony, but alienontoast says cruelty-free. Despite the fact I use 3 of their products, it’s not a brand that I love love love, but I’m glad it can stay in my kit – that contour palate is pretty darn good!

REAL TECHNIQUES – all my brushes
Cruelty free! Yippee! I love Real Techniques brushes, so glad to hear they’re cruelty-free.


NEUTROGENA – Face wash
Not overly surprised that this is a brand to avoid, I guess I’m on the hunt for a new face wash then!

YES TO – Cucumber moisturiser
Cruelty-free! Might have to try some more stuff from this brand in the future to replace some of my old beloveds.

TREACLE MOON – Body wash
It’s pending on logicalharmony and isn’t listed on alienontoast. However, the packaging claims it to be suitable for vegetarians, which, at the moment, is enough for me – if you know otherwise let me know. I love this brand so much, I really hope I can keep on using it!

GARNIER – Cleansing Water
Surprise surprise, avoid. Luckily there’s a lot of options out there now, I’m on the hunt again!


DOVE – Shampoo, conditioner and serum
I sort of already knew this was a cruel brand, but I just can’t find a shampoo and conditioner that work as well for me – the search continues.

TRESEMME – Deep conditioner and heat defence
So, it turns out my hair is very cruel, we’re going to have to overhaul this soon – good luck future Abby!


I won’t say a whole lot about my nail polish collection, I’m simply going to list the brands I have and how kind they are.
CRUELTY-FREE – B. (From Superdrug), Wet n Wild, Barry M
BRANDS TO AVOID – OPI, Essie, Sally Hansen
GREY AREA – CND (Although they are cruelty-free, their parent company is not)

Ultimately, I think in the future I’ll just stick to my Barry M – he’s cruelty-free and it’s hard to go wrong – I’m very excited to try their coconut infusion polishes!


Of the 20 brands I use, 9 of them are still cruel to animals – that’s nearly half! I have a lot of work to do.
In a few months, once things have started running out and being replaced, I plan to do a make-up collection showing you all my new purchases, but for now, let’s have a bit of a google shall we…
… wish me luck.

15 thoughts on “How Cruel Is My Make Up Bag?

  1. Even though I don’t use makeup, I find this really helpful, especially if I decide to use makeup some time in the future. I think it’s great that you want to be more conscious about animal cruelty and other issues! Great post! 😀


    1. Yey! That’s really impressive, I’ve been doing a lot of research recently, there are lots of really interesting brands out there that I’m dying to try once stuff starts running out!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s